The shape of shopping to come

Retailers are keener than ever to gather information on their clients so that they can tailor their product ranges to the needs of individual consumers. Many retailers have also already created smartphone apps to help their clients connect with their brand. To extend customer dwell time in their stores, retailers are extending the goods and services their stores offer such as coffee served in bookstores and clothes sold in drugstores. Instant messaging and artificial intelligence are being used to make brands accessible in the fastest and easiest way at any time, which is an extremely important factor in improving the customer experience. Personalisation depends on knowing the customer and presenting them with the experience that they are looking for. Geo-fences Geo-fences are virtual geographic boundaries, defined by retailers or shopping centre owners through the use of GPS or RFID tags. Messages can be sent to a mobile device whenever it leaves or enters a particular area. Such ge