JLL’s directors on the changes in the retail sector, its future, and how investors, tenants and owners should prepare for the trends that lie ahead.
Anna Pakulniewicz, ‘Eurobuild CEE’: Is having a core location still such an important issue from the investment perspective?
Agata Sekuła, head of CEE retail investment, JLL: Location continues to be one of the most important fundamentals of any commercial real estate. In the retail sector, the understanding of location in all its demographic aspects today and in the future determines the function and positioning of any asset – be it a shopping centre, a retail park, an outlet or a convenience centre. The key to success is to invest in retail products tailored to the needs, spending power and aspirations of its catchment. Given the rapid changes in the customers’ habits and expectations, the ability of owners and managers to foresee such changes and successfully adjust to them will be crucial. Retail is a sector that hates stagnation and standing still means taking big steps backwards.
Agata Sekuła, head of CEE retail investment, JLL
What can we no
90% of content remaining
Unlock full access to the article
Get 17% discount when you pay annually
Access to current material
Choose
Access includes
- Access to current material
Access to all EurobuildCEE materials
100 €
83 €
You save 17% when paying annually
Monthly on one device. Annual payment
Monthly on one device. Monthly payment
Choose
Access includes
- Exclusive news, comments, articles and interviews with the most important market representatives and experts
- Archive containing data and information from the commercial real estate and construction market in Poland and the CEE region, collected over 27 years;
- Eurojobs
- Eurobuild FM
Already have an account? Log in