On November 7th the cornerstone ceremony will be held for Etele Plaza, officially marking the start of the construction of one of the largest shopping centres in Hungary. Groundwork has been underway since May – and now the 137,000 sqm gba centre with 55,000 sqm gla is each day becoming rather more than just the glint in the investor’s eye it once was.
Located at Hungary’s largest multimodal transportation hub, the EUR 300 mln investment forms part of Futureal Group’s 36 ha regeneration project for the city’s Kelenföld neighbourhood. With more than 750,000 sqm of residential, office and retail development planned by the group in partnership with other developers, as well as the investment by the state in the local transport infrastructure. This is one of Europe’s largest public transport brownfield investments, involving the redevelopment of the Kelenföld railway station, the newly built Metro 4 terminus, as well as the adjacent bus station, which together serve 165,000 passengers a day.
Once completed, it is estimated that Etele Plaza will attract around 40,000 customers a day from the capital, the suburbs and other towns via the transport hub as well as the M1 and M7 motorways that pass by the shopping centre. The total catchment area comes to 2.1 mln people living within 30 min of the centre usin
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