HubStyle gets real

Michał Brzemiński, sales director, HubStyle: Our company already has some experience with brick-and-mortar retail – we are present in some multi-brand stores and also have three sales outlets: two under our own brand in Warsaw and Poznań and a franchise test store in the Ovo centre in Wrocław. However, until recently the company’s focus had mainly been on building its online business. Last year, a decision was made to embark on a much wider opening up to the market, to bring in investment partners and also to work more closely with companies that sell our brands. We want to do business across many different channels. And one of these is to work with franchisees on the development of a chain of brick-and-mortar boutiques. So apart from working with these franchisees, HubStyle also supplies goods to multi-brand stores. What exactly do such business relations involve? Yes, we are also expanding the range of our activities through building our presence in multi-brand stor