One of a kind

One United Properties is one of the big success stories of the Romanian real estate market. How was it founded and what’s your business model? Victor Căpitanu, the co-founder and co-CEO of One United Properties: My partner, Andrei Diaconescu, and I met in 1999 when working at Alpha Bank (formerly Banca București). We are bankers by profession and have been working together ever since. We founded One United Properties in 2007 with one vision in mind: to change the real estate market in Romania. Even though everyone advised us against it because the residential market was in annual decline, we saw a significant growth opportunity and decided to go ahead. Our business model is built on one core objective: to build new communities and improve existing ones with the view to contribute to the urban and economic development of Bucharest. Our business model sees us focus on delivering high-quality products and adding value for our stakeholders. We always consider the long-term value o