The priceless smile of a child

Even though business is more associated with making money than giving it away, it does not have to be selfish. The list of companies cooperating with different foundations and charitable organisations is growing longer by the day. More and more companies are becoming aware of the important role they play in society. This is why they are implementing responsible business and sustainable development programmes. More importantly, these activities are increasingly related to an actual concern and interest in the people around them, rather than just promoting a brand. "Despite the fact that we still obtain most of our funds from campaigns involving transfers of 1 pct of donors' income tax to charity, the number of companies sponsoring dreams has been increasing. However, this is still not enough. We would like to encourage enterprises to actively cooperate with us," says Karolina Adamska, the vice-president of the I Have a Dream Foundation. The easiest way is a donation of money to help ful