PL

Mobile revolution

Retail & leisure
Shopping centre managers have been peeping into our pockets. And what have they seen there? Around 6-7 mln smartphones. now they have started wondering how they can make themselves pop up on those small screens, offering enticements to their users. Has the mobile retail revolution already started?
You are rushing to your office. You pass a shopping centre and your smartphone vibrates. You take a look at the screen. "Come over for a cup of coffee and get a free piece of cake," it reads. Since you start your day with a coffee anyway, the temptation of a tasty little freebie leads you to stop at your favourite café chain in the mall. But your smartphone does not stop there - it knows that you are already inside. So it offers discounts on shirts and shoes. "Only for today and for an hour - 30 pct off!" Will you succumb? None of this is science fiction. This is how mobile applications for malls already work in the US. A decade ago, an age agoI bought my first mobile phone in 1999. It was a graceless black Motorola with a flip cover. However, it seemed extremely modern at the time. Few people could have imagined that it would only take ten years for a mobile phone to become a mobile computer. A decade ago the opening of a new shopping centre was an event that attracted all the
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