Caught in the chain

The Polish hotel market has not ground to a halt. Large operators are currently formulating expansion plans, which gives some indication of the potential of the sector, while a growing number of investors are interested in cooperation with domestic chains, attesting to the ever-improving professionalisation of the Polish hotel industry. Explaining the revivalTwelve projects at various stages of development are what Hilton Worldwide's pipeline of projects currently consists of in Poland. Orbis/Accor also has ambitious plans. At the beginning of the year, Laurent Picheral, the president of Orbis, announced that the chain was going to accelerate its development in the country, particularly in the economy segment, where the number of hotels is to grow from 17 to 22. Meanwhile, Best Western is planning to have 20 facilities up and running by the end of the year, nine more than a year earlier. Where does this revival spring from? The hotel market is still developing, while occupancy rates