"Now we are doing a lot of work for fashion retailers in Germany," says Karl Schwitzke, the president of architectural studio Schwitzke Group. "But I cannot tell you any details, as we are still in the pipeline of developing a new concept," he says, before adding that the company also works for different sectors, such as consumer electronics and banks. "Most of the time we have to think about the future of the retail format. We have to plan the approach and most of the time we have to dig deeper into the retail format to create a successful story once again. One such project I can give you as an example, was the Virgin Megastore," adds the CEO of the group.
"We are working right now on a new concept for Virgin. The concept of the music store is out-of-date, as music is sold differently now. So we had to create a totally new concept for the brand, which now offers cosmetics, and as well as music sells instruments, accessories, home products, food... these kinds of things. We want to reach the young consumer, between 14 and 24. And the new concept really works. As has been shown in Abu Dhabi on almost 4,000 sqm," explains Karl Schwitzke.
"We have lots of skills in the field and we can use them for other retail segments: electronics, FMCG, DIY or even in the services sector. // We are also active in the modernization and redevelopment of older shopping malls. We can help companies to regenerate projects built ten or even 20 years ago. Mostly they just need a new concept to become successful again,"
Now we see that our experience in re-conceptualizing fashion retail brands that we have been building for years not can be applied in other sectors. Fashion industry has always been much more fragile to any changes in branding in any other sectors," Michał Górski, prezes Schwitzke Górski,
