"Things connected to the internet communicate with each other, aggregate and generate data. The fastest growth in the development of the Internet of Things will be possible at those organizations which are able to gather and analyse the data," said Łukasz Kosuniak of Samsung Electronics Polska.
"When Samsung was working on its virtual glasses we were convinced that it would be used mainly for entertainment: movies, games, multimedia. But it now turns out that there is a number of companies in Poland use this technology for creating virtual retail space," he adds.
According to Łukasz Kosuniak, enterprise marketing manager of Samsung Electronics Poland, new technologies bring new opportunities but also challenegs for retailers. "The turn towards the Internet of Things will not be so evident in the nearest future in Poland. The changes are very significant but they mostly occur at the infrastructure level. The most important thing in this case is to analyze gathered data. Things connected to the internet communicate with each other, aggregate and generate data. The fastest growth in the development of the Internet of Things will be enabled in those organizations which gather and analyze the data," he said. "If a store can encourage the customer to leave their details, download the store's application, share information and at the same time to encourage them to use such technologies as beacon etc., the customer's profile can be created. And it can be useful and profitable in the future. The more information we have, the more information we can get later on. And ultimatelly we can offer the customer what they want," he added.
The virtual reality is also one of the latest trends spotted by retail chains. "When Samsung was working on its virtual glasses we were convinced that it would be used mainly for entertainment: movies, games, multimedia. But it now turns out that there is a number of companies in Poland that use this technology for creating virtual retail space," explains Łukasz Kosuniak. "The solution's advantage is the immersive customer experience. It is not possible to compare it to anything else. Even the best screen or the best projector can't offer such experience, don’t allow for 'sensing the product. Especially in the case of the products that are difficult to visualize, such as cars, hotels or trips. You can place the customer in the middle of a virtual store, seat them in the newest car. The visual experience is very strong, very convincing for customers. Our technology enables creating data profiles and gathering such data as on what exactly the customer looked at when shopping in VR, how long the customer used a given feature, or for how long the particular product was being watched. It is all about building analysis base around it and personalizing product offer for the customer," he says.
