The potential of e-commerce market in Poland

"I think shopping centres still have their lessons to learn. I do not want to paint a pessimistic picture of shopping centres even disappearing from the Polish market. No – in fact, the opposite is the case: there are new ones being built. When I talk to Warsaw’s inhabitants, they ask often about new shopping centres, especially, when there is no mall in a person’s district. But we have to remember that shopping centres have to answer the question: how to satisfy today’s customers’ needs, the needs of a customer who is mobile, digitalised. First of all: full, digital and mobile information about the shopping centre itself, but also about what the mall’s tenants have to offer," said Łukasz Kiczma.