The straighter, the better

What to do in a crisis situation: draw up an action plan, be straight with the media and your clients, accept help from public relations agencies and keep cool. But are PR professionals really worth their money?You might think that Pirelli Pekao Real Estate is not involved in any new investments at present. Advertisements have, admittedly, appeared sporadically in recent months, but there has been no information in the media. This may be regarded as success for the company, especially when you bear in mind the poor impression left by Pirelli Pekao Real Estate’s recent press. Summer night fever The heat was almost tropical in August 2006, both outside and within the housing market, where prices were climbing rapidly. But the heat was most intense in the Warsaw office of Pirelli Pekao Real Estate, where reports were flooding in by the dozen of unhonoured reservations for apartments in the developer’s investment on ul. Okopowa. Changes in the plan for the project had been ma