Clicking with the client

Surf the net for real estate agents' Polish web sites and on the whole, you'll be somewhat underwhelmed by the information you'll get; it's also unlikely you'll find anything written in Polish. Most agents here have had their sites up and running for anything from three to seven years, but this now means they're well overdue for updating Unlike in the West, where it's possible to come across interactive internet facilities through which agents' clients can settle transactions on-line, Poland generally has some way to go before it follows suit, as far as non-residential business by international agents is concerned. "It's very expensive to set up something like that and of course these days people think more about cutting costs," says Sebastian Chmielewski of CB Richard Ellis. "We treat it, [the web site] as an information source, not as a business," says Aneta Parzuchowska of Jones Lang LaSalle. Personal touch In general, agents maintain that the infor