Competition hotting up

It was searingly hot and stuffy on Monday. Today it is even worse. Even Linkedin, which is advertising the vacant post of ‘content editor’ on the booking.com website, seems to be telling us that it’s time to go on holiday. All you need to do is go to the Booking.com website and choose one out of over half a million hotels, apartments, villas and boarding houses, or go to Airbnb with more than 34,000 cities and towns you can choose from, where you can soak in the local atmosphere by booking a house, apartment or even just a private sofa. You can take much more back with you than mere sightseeing memories, you can also make friends this way. Life could not be any better, and the offers to choose from could not be any wider. Some hotel chains, however, are less sanguine about the broad offer of less traditional accommodation, as they are now being forced to compete against such nouveau arriviste internet competition. The winners are those who understood a few years back