Major modernisation planned for Manufaktura

“When we were working on this project, we paid particular attention to the customer experience, which is particularly important in modern retail,” says Marcin Stokowiec, the investment director at Apsys Polska. Although the entire centre is to be modernised, the mall is to continue operating throughout the entire 17 months of the work. The new design is by Sud Architekt Polska, which was also responsible for the original design of the centre, and is based on the results of a consumer survey that used the mind16 methodology to assess visitor preferences. “The main inspiration was Łódź’s textile history, but the design was also based on Manufaktura’s ‘genius loci’ [a protective spirit of a place] and the role it plays in the city. (...) The ultimate effect is a refined atmosphere that subtly blends the modern with the industrial,” says Jocelyn Fillard, a partner at Sud Architekt Polska. The survey of customer needs and preferences was co