Serenada’s serene progress

In Kantar Millward Brown’s two-month survey of the tenants of 28 shopping centres across Poland, it was Centrum Serenada in Kraków that came out as the best shopping centre in their evaluation, with a total average score of 4.03. The mall was followed in the ranking by Galaxy Szczecin and Factory Poznań in third place. Centres were rated on a scale of -5 to 5 in several categories: location, rents/costs/fees, marketing and PR, tenant mix, the manager’s activities, the building (aesthetically/architecturally) and the signage system. “This award granted to us by our tenants confirms that we have met their expectations as well as those of our customers. It’s like receiving an audience award at a film festival. These have special value for every director, and so they oblige you to keep on performing at the highest level. After all, you can’t disappoint your audience,” explains Maciej Kiełbicki, the managing director and a board member of Mayland Real