The Polish real estate market remains a significant source of interest to investors. Highly-skilled experts in investment, financing and sales are all needed. In the long term, the market will need professionals to drive efficiency, optimisation, process management, property management and asset management. Eurobuild spoke to Marta Kulik, the HR business partner at Cresa Poland, about the pandemic’s impact on the labour market and the role played by modern HR in companies.
‘Eurobuild CEE’: Ever since the outbreak of the pandemic, it’s been hard to ignore its effect on various aspects of our lives and business, including employee recruitment. How has Covid-19 impacted the real estate labour market?
Marta Kulik, the HR business partner at Cresa: The outbreak of the pandemic induced great uncertainty, both among employers and employees. Companies had no idea what lay in store in the weeks ahead. Many took action aimed at getting through their most challenging time yet. They had various strategies: cutting overheads, optimising the headcount and operations, and taking a wait-and-see approach. Some recruitment processes were put on hold while others continued, but the percentage of completed processes fell significantly. Also, employers focused on the bottom line and performance to achieve their profitability targets.
How, on the other hand, did talent react to pandemic? Have such professionals been less willing to look for new job oppo
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