Strategic points

The 23rd MIPIM trade fair had an air of calm about it. I fondly recall how Cannes seemed a couple of years ago: people spilling onto the streets day and night, and a number of tents with stands that couldn't be fitted into the Palais des Festivals. People then could not tear their eyes away from the luxury on display - especially when it was laid on at the stands of a certain large eastern neighbour of our country. But today fewer companies are employing such original methods to attract people's attention - although PSJ Invest, which encouraged visitors to vote for its office building at the MIPIM Awards, deserves some credit in this respect. Visual images of the building adorned "strategic points" of the dresses of two attractive ladies in an attempt to persuade people into voting for the Prague project, Main Point Karlín. It was eventually awarded the prize for World's Best Office Building Completed in 2011, beating off such competition as Heron Tower in London.The Cannes even