A simple case of PR or a genuine desire to improve the world? development and construction Companies may have their own notions about community action – but they do usually benefit the wider public Mladen Petrov Philip Bay, the director of the Colliers agency responsible for Greece, Serbia, Montenegro, Croatia and Bulgaria, was unable to spend Christmas with his family. After a meeting with a client in Belgrade, he decided to watch TV. However, it turned out not to be the nice evening in that was expected, settling down to watch such traditional Christmas TV fare as ‘Home Alone’. Because December 26th 2004 was the day that the Indian Ocean Tsunami struck. The news coming in about the scale of the destruction it had wreaked was appalling – it was estimated that the number of victims exceeded 193,000 and over 1.5 mln people lost their homes across the whole region. Watching the