Three small countries or three big opportunities? There are two ways of looking at Montenegro, Macedonia and Bosnia & Herzegovina. While some investors still believe that ‘big is better’, others are discovering the potential of these three Balkan beauties Mladen Petrov“Invest in Macedonia! The new business paradise in Europe” – so reads an ad in a prominent Western magazine, before going on to provide its readers with some basic information about this small Balkan country. Today, as it gets ready to join the EU, the Former Yugoslav Republic of Macedonia, with a population of around 2.1 mln people and recognized as an independent country in 1993, is fighting for the attention of investors. And, according to the ad, there are a few persuasive arguments in its favour, including its young population, attractive geographical location and lower taxes, to list but a few.The Ba