Orbis drops anchor on the Baltic

“Orbis’ strategy is the dynamic development of its hotel chain over the next few years, mainly through franchises and management. We will be encouraging owners, investors and operators to cooperate with us because they will have all the advantages of a recognisable brand, a good reservation system and any help in terms of management as part of this cooperation. Within the next three years our chain should gain app. 30 hotels as part of its so-called asset light strategy – on the basis of franchises or management contracts. We hope to cooperate with the owners of existing hotels and those which are only to be built,” explains Małgorzata Morek, the franchise development director of Orbis. Ninety the targetThere are currently two hotels operating under Accor brands in Lithuania – Ibis Kaunas Centre (125 rooms) on the basis of a management contract, and the Novotel Vilnius Centre (159 rooms), which operates under a lease contract. The Mercure Riga Centre hot