The soft sell
New technologies
Roman Baluta, president of the board at Orba
The choice of the search filtering system and the product presentation method (the colour scheme, size, font and pattern) are crucial in the online store creation process. These features have to be put together in the right way. The important details include personalisation, customers’ opinions and automatically generated recommendations. So the right tools must be chosen before setting up an e-store. Roman Baluta, the president of e-commerce systems provider Orba, gives us some advice on the right technology to choose
Katarzyna Suska, ‘Eurobuild CEE’: How much does it cost to set up an online shop?
Roman Baluta, president of the board at Orba: In the case of ‘tailor made’ projects with full design, prototyping and implementation, the minimum cost is PLN 150,000–200,000. However, there is no limit to this – an e-store can be refined endlessly, particularly when it comes to fashion. New collections are introduced, trends and colours change, you need to refresh the graphic layout quite often. You can integrate new delivery forms, new ‘click and collect’ processes, you can make an additional tablet version of the shop just for the staff or a B2B platform for brand distributors located abroad. You cannot treat an investment in an online shop as a single expense. It is the cost of creating the base that you work with. There is of course the possibility of starting with a smaller budget, using a ready layout provided by the Magento platform. Then you do not
Already have an account? Log in
87% of content remaining
Unlock full access to the edition
PLN
EUR
EurobuildCEE magazine
Access to EurobuildCEE edition online & flipbook
Current edition
Annual subscription
You save 23% when paying annually
Monthly on one device. Annual payment
Monthly on one device. Monthly payment
Choose
Access includes
- Access to EurobuildCEE magazine edition online & flipbook version
Most popular
EurobuildCEE magazine & online subscription
Access to all EurobuildCEE materials
Monthly
Annually
You save 17% when paying annually
Monthly on one device. Annual payment
Monthly on one device. Monthly payment
Choose
Access includes
- Access to EurobuildCEE magazine edition online & flipbook version
- Exclusive news, comments, articles and interviews with the most important market representatives and experts
- Archive containing data and information from the commercial real estate and construction market in Poland and the CEE region, collected over 27 years;
- Eurojobs
- Eurobuild FM
