Quality over quantity

Marcin Gomoła, CEO, Polnord: Whenever you’re about to join a company that’s in the kind of situation Polnord was in, it’s clear that there are going to be many challenges ahead of you. High administrative costs, some not very profitable and even unprofitable projects... these were just some of the challenges that were waiting for me. What were your first few decisions? It was necessary to reorganise and optimise the company’s operations, and this required changes in competence. We started introducing organisational changes and developing a new company strategy – and now we are well on the road to doing this. But you could let us in on what it might be... ? Well, I can say this: in recent years Polnord has not been among the leaders in terms of the number of apartments built. We want to focus primarily on the quality of the apartments and on the margins they generate. Furthermore, we intend to focus on residential projects in the ‘eco-premium&rsq