Shopping centres are currently at the point of the cycle when tenants can afford to negotiate discounts and additional services. However, this is not the case everywhere. If you have built a superior shopping centre in a prime location, you can still dictate terms – regardless of the state of the market Emil Górecki It is too early to talk about the end of the decline of retail rents in Poland. Research shows that rents are not going down in prime locations, but this is not representative of the shopping centre market as a whole. In inferior locations and smaller towns, rents might still be going down, but at a slower rate than in 2009. “Reductions are most evident in effective rents. The landlords and property managers of retail facilities are first of all focusing on the rental rates stipulated in contracts, as these directly translate into the shopping centre’s value, so they have