Zara reorganises online sales
E-commerceschedule 14 September 2018
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WORLD The Zara store chain is to complete and send out online orders directly from its brick and mortar stores. The Spanish-based Inditex group, which owns the Zara brand, believes it can make online orders easier for shoppers by processing individual orders in their stores. Whenever a product is unavailable online, but can be found in stock at a local store, it can be ordered immediately with home delivery.
The use of RFID (Radio Frequency Identification) tags code allows precise data on the exact stock of each store to be collected. By the end of the year 2,000 stores will take part in the programme across the US and Europe. The system is part of Zara’s omnichannel strategy and it should result in better stock management with fewer mistakes made when sending clothing to distribution centres, which should allow the brand to better compete with online retailers such as Zalando and Amazon.
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