Polish online retailers looking to go global
E-commerceschedule 05 November 2018
POLAND Around 24 pct of Polish online retailers are currently considering foreign expansion claims the ‘The Challenges of E-commerce’ report prepared by the Kronenberg Foundation at Citi Handlowy.
Around 65 pct of Polish companies in this sector are currently active in foreign markets (58 pct in Western and Central Europe, 26 pct in Eastern Europe, 9 pct in Asia and 6 pct in the USA). Around 20 pct of these retailers also set up new sales outlets. The biggest risks to these businesses are changing laws and increasing competition from large international chains. The latest trends on the ecommerce market include same day deliveries, as well as the use of virtual reality and artificial intel
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