Almost half of Poles yet to embrace e-commerce

The data reveals that non-buying internet users are mainly elderly people living in smaller towns, who feel more disadvantaged financially than other groups. They indicate that the fact that they cannot touch the product (45 pct) is the main reason for avoiding online shopping. Being used to traditional stores (24 pct) also plays an important role. People over 50 years of age need to be able to speak with the vendor more often than other age groups (23 pct). The report reveals that lower deliver