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Neinver currently manages 23 malls, 18 of which are outlet centres. How different is it to manage an outlet centre from an ordinary mall?
Agnieszka Baczyńska, the international leasing director at Neinver: When it comes to outlet centre management we focus on working closely with our business partners, which are our tenants in this case. One side of it is that we have to look at managing the centre as a whole but the other side is that it is most important to work with our tenants to make the business as efficient as possible. Our partnerships result in us taking specific actions. We monitor key performance figures for the entire centre and on an everyday basis we also look at the key performance figures of individual stores. We analyse how these stores function in great detail. We meet with our tenants individually to discuss their results, show where they could improve and make specific recommendations to them. As a centre manager, we organise mystery shoppers to visit their stores, hold training courses in customer service for their employees and advise them on their visual merchandising. We also conduct surveys to
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