Kaufland looking for partners for the long term
Sponsored articleschedule 28 April 2016
German supermarket chain Kaufland recently announced that it soon plans to auction off a number of plots around Poland. We spoke to Radim Pařík, the vice-president of the board of directors of Kaufland Polska Markety, about why the company is taking this step – and, as he explains, any short term profit is the last thing on their minds.
Could you tell me something about the history of Kaufland and its involvement in the CEE region? How important are the markets in this region in your general strategy?
Radim Pařík, the vice-president of the board of directors of Kaufland Polska Markety: Kaufland is owned by the German group Schwarz and our first store was opened in Baden- Württemberg in 1984. We expanded into the CEE region in 1998 with our first Czech store, in Kladno. We are also present in Slovakia
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