First Ikea Pick-up Point in Poland

“We are introducing this system to the Polish market as part of our multi-channel sales strategy to combine offline and online activities,” explains Monika Zielińska, the deputy head of multi-channel sales in Poland, Ikea. “We would like to know what our customers’ expectations exactly are and adapt the further development of the point to those expectations,” she adds. The furniture will be transported to the Ikea Pick-up Point in Opole from the Ikea shop in Wrocł