E-commerce hand in hand with the real world
E-commerceschedule 26 April 2017
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WORLD Last year in the UK for the first time, more people did their shopping online (48 pct) than in real-world stores, according to figures from Deloitte. Around 96 pct of people in the US bought something online at least once, while over half of Poles (55 pct) regularly shop online.
C&A has reacted to this trend with omni-channel marketing as part of their C&A Fashion Like project It is worth taking a look at an example of using omnichannel marketing, which was implemented as part of the ‘C&A Fashion like’ project. Clothes hangers in their stores display the number of likes recorded on Facebook in real time for their various fashions by using the SAP S/4 HANA digital platform. The result of the campaign was to reach out to 8.8 mln people, with the C&
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