Online stores get more physical
E-commerceschedule 28 November 2017
EUROPE A growing number of formerly ‘pure-play’ online retailers are opening physical stores as the growth in internet sales looks set to slow over the next few years, according to research by Colliers International.
By 2021, the growth in e-commerce sales is expected to decline from the current level of around 11 to 7 pct. Online retailers are increasingly using physical stores to bolster their sales and their brands. The new trend is being labelled ‘showrooming’ as the primary intention of these stores is not necessarily to generate sales through the tills but to reinforce customer loyalty – and spending - online. “The trend for ‘pure-plays’ to take on physical stores will undoubtedly accelerat
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