C&W-supported start-up to transform traditional stores?

The solution is astonishingly simple. The Wilde Rooms app enables online customers to effortlessly compile the list of the items they would like to try on, schedule the most convenient time for doing it and have the items shipped at no cost to the previously selected high-end fitting room settled in a high-footfall retail location. Once in a Wilde Rooms fitting room, the customers will be able to buy the cloths they like and leave those they don’t. The delivery and return costs, as well as any formalities involved in the process, will be handled by the service provider. “Shopping malls in the 1960s became successful as they offered the consumer everything they wanted under one roof. Technology today enables the consumer to access an infinite aisle online, but the translation of that aisle to the physical is yet to be defined. (...) Wilde Rooms imagines a different use for the traditional retail space, the same space that landlords can let for high rental premiums to traditional retail tenants,” the start-up claims.

Wilde Rooms, which is being developed within Pi Labs, a London-based property-focused business accelerator co-funded by Cushman & Wakefield, is currently working on finding its UK fitting room locations: “We have had advanced conversations with leading UK landlords Westfield, British Land, Land Securities and Hammerson who have all expressed an interest in providing the location for the first Wilde Room.” The other Pi Labs current projects include such start-ups like Land Technologies, an easy-to-use solution to evaluate leads and spot new potential sites, assess risks, visualise planning and connect to landowners, and Rialto, an online platform that connects professional brokers and landlords in commercial real estate to collaborate in real-time.