More Poles shopping online
E-commerceschedule 11 October 2017
According to Gemius, trust is growing in internet sales
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POLAND Internet trade has been growing with Poles ever more eager to buy products online and online trade becoming increasingly user friendly and optimised for mobile devices, offering flexible refunds and convenient delivery options claims the ‘E-Commerce in Poland 2017’ published by Gemius and the Chamber of Digital Economy.
What is it that Poles like about e-commerce? Firstly, it is the fact that you can shop at any time of day according to 82 pct of survey respondents. Customers are also attracted by the simplicity and convenience (41 and 44 pct respectively). According to 33 pct of those surveyed price was also an important factor as was saving time(39 pct). The proportion of those who consider online shopping to be risky has dropped from 43 pct in 2016 to 38 pct in 2017. “The number of online shoppers has be
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